Simply Better

With too many choices, consumers need a compelling reason to try a new product; The benefit must be self-evident. When chocolate was routinely made with less than 30% cacao, Scharffen Berger Chocolate’s 60% cacao bar simply tasted better. With ever-increasing numbers of log-ins and passwords, wouldn’t a simple word of your choosing on a Wordlock be easier to remember than four random numbers assigned by a manufacturer? Shouldn’t your morning coffee be brewed just for you as it is at Blue Bottle Coffee Company?

We look for simply better products like these and provide the capital to expand distribution, increase marketing, hire employees and build manufacturing facilities.


Previous Consumer Investments

Scharffen Berger Chocolate Maker

Blue Bottle Coffee Company


Vintners’ Alliance
Vintners’ Alliance is the trusted source for direct sales within the wine industry.   Vintners’ Alliance provides enterprise-class tools and technologies to acquire new customers and sell more wine.


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