Consumer
Simply Better
With too many choices, consumers need a compelling reason to try a new product; The benefit must be self-evident. When chocolate was routinely made with less than 30% cacao, Scharffen Berger Chocolate’s 60% cacao bar simply tasted better. With ever-increasing numbers of log-ins and passwords, wouldn’t a simple word of your choosing on a Wordlock be easier to remember than four random numbers assigned by a manufacturer? Shouldn’t your morning coffee be brewed just for you as it is at Blue Bottle Coffee Company?
We look for simply better products like these and provide the capital to expand distribution, increase marketing, hire employees and build manufacturing facilities.
Previous Consumer Investments
Blue Bottle Coffee Company
Blue Bottle Coffee Company roasts and brews the best-tasting coffee in San Francisco and New York. Blue Bottle’s customers enjoy coffee blends and single-estate roasts prepared with meticulous attention to brewing technique in its own cafes and coffee bars as well as the city’s finest restaurants, hotels and resorts.
Vintners’ Alliance
Vintners’ Alliance is the trusted source for direct sales within the wine industry. Vintners’ Alliance provides enterprise-class tools and technologies to acquire new customers and sell more wine.
Wordlock
The Wordlock family of combination locks allow consumers to set their combinations using words NOT numbers. Words are easy to remember, numbers are easy to forget and Wordlock products are unforgettable. In a Word: Secure™.
